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Mastering the Call to Action

Digital Advertising in Rockhampton means nothing if you have no idea how to use your Call to Actions or (CTA's), because a Call to action can be the easiest way for you to generate a lead. It can make or break depending upon how weak or strong your CTA is, so I want to give you a few tips to make sure that you are doing the best you can to grow your brand and create those all-important leads.
Wording

Really easy, stay clear from common words that are going to make you seem desperate or like you are pushing for a sale. For example, choosing between the words, 'buy' and 'shop' as a CTA, one might imagine that they each mean the same thing. But you have to understand that lots of people on the web generally avoid commitment, so subconsciously even there is a tendency for people to think that the term 'buy' is closing them into something, whilst 'shop' is a way for them to find out more details. The issue I am attempting to make is that you really should think of the wording and avoid words that have unforeseen implications.
Shape and Colour

It may seem odd, but Shape and colour of your CTA can affect its effectiveness. In the world of Digital Advertising there have been a number of research studies into the idea of design and its affect upon a customer's perception, and essentially one theory claims that curves are the most reliable way to go. So, if you wish to try and optimise even further, think about making the button for your call to action curved, rather than a rectangle.
Now, colour, this is one more area that there are a few theories on. Some people will have you believe that green is wonderful because it indicates 'go', but to keep away from red because it is 'stop', or that blue is calming so it will make customers more relaxed ... Eventually there really isn't any definitive evidence to suggest one option over every other, so just go with what works best for your concept. One point that I will discuss though is that you should know the font size and colour-- If you want your digital advertising to be most effective in the Rockhampton area, it is a smart idea to try and make it different from the rest of your content, but don't go too wild.
Location
Where your call to action is set is quite crucial to digital advertising success.
All that I suggest by this is make sure that you don't have it tucked away behind-the-scenes somewhere, or that you have way too much text that is convoluting the Call to action.
Ultimately it all comes down to figuring out the combination that works for you, remember your wording, shape, colour, size and placement of your brand's Call To Action, and when you bring all the factors together just think easy and think about your consumer.
Enhancing your Online Sales with good CTA's.
If you wish to improve your digital marketing strategy in Rockhampton or just want find out more about CTA's then feel free to call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsRockhampton.com.au.

This piece is written with a couple of tips in mind, and it comes from a fair bit of research and development, but we would love to hear some of your tips and feedback! So if you have been battling with CTAs, have found something that works, or even know of a colour that works for you, let us know, or want a few free tips contact us on 1300 595 013.

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Location: Rockhampton QLD, Australia

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