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INTERNET MARKETING's Pidgeon carries good news for local Rockhampton businesses!


INTERNET MARKETING is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for many people entering the world of INTERNET MARKETING is that Google keeps making changes, so you must understand each of recent updates so as to be organized the future, and the new changes in Pidgeon herald some interesting news for local Rockhampton businesses.



Previously we have had Google Panda, Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it has actually made a number of rather subtle changes that is very important to get your head around if you are attempting to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update with this series, and it laid the foundation for what Google considered becoming a 'good website' and punished those that were not structured well. Penguin then came on and started attacking all the dodgy sites that are using underhanded techniques or considering to buy links-- it pushed again towards websites needing to 'earn' a positon than buy one.

Hummingbird added a new feature to the game and made us all look to the need for 'responsive design' and recognise the way that the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has placed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Rockhampton business, has been around for decades, and is attempting to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local Rockhampton store would be struggling with INTERNET MARKETING because they should match the budget of the larger company. This meant that many small businesses were just discontinuing on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Rockhampton, is now most likely to rank a local Rockhampton business as a high result compared with one with a national office elsewhere.
So INTERNET MARKETING's new Google update is one to really understand to ensure that you can get the very most from your business!a


If you really want to drive your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend checking out Internet Marketing Experts Rockhampton, call 1300 595 013 or visit at www.internetmarketingexpertsRockhampton.com.au
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