Skip to main content

Digital SEO Marketing-- The Struggle to learn what Google is 'not providing' you.

Digital SEO Marketing is a daunting and complicated area, and some of the ways that makes it even harder is the way that Google is making it tougher to find information. I am not often one to grumble about the way that Google develops-- for the most part they are moving to get the SEO 'game' a more genuine a worth driven sector, but some things are still annoying. So what am I fussing about here? Well let me make an effort and clarify it this way.


Despite how you plan to design your keyword investigation, everything begins with a particular core concept, one that you ought to develop by looking through your metrics and Google Analytics.

The concept is that from this central idea and keyword, you then set up a seed list of terms, expanding through interrelated terms and synonyms of your main concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other considerations.

At one point, Google was content to make all of its searcher keyword data available completely free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has made a decision though that they are going to cut down on the access to the data generated by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this has an effect on an ever increasing amount of data, being upwards of 80 %. This means that the days of straightforward and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will need to invest in a Google AdWords advertising account for you to use Google's proprietary information.


There are a variety of good keyword research tools accessible in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be just one of the simplest ways to learn the real metrics for many industry areas. The main problem that is raised by this is how it influences the small businesses in Rockhampton that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate data and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Rockhampton on1300 595 013 or visit, www.internetmarketingexpertsRockhampton.com.au
Labels:

Comments

Post a Comment

Popular posts from this blog

Internet Marketing Rockhampton - What will 2016 hold for local small business?

Internet Marketing Rockhampton is a complicated task, and as we go into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, challenging. You can never find out what is around the corner, but if you determine the important parts of the past and look for patterns you can get a better understanding. This is particularly true for SEO. I hope to try and point out to you a few of the major patterns that have been arising in 2015 throughout the Rockhampton SEO industry and the globe. From this with any luck together we can try and determine where to focus our efforts, this will be especially useful if you are a local Rockhampton business. Think Local This is the largest emerging trend and it is going to keep improving in significance. This means that if you are an Rockhampton business and you are looking for local customers, then this is wonderful. Starting with ...
Post a Comment
Read more

Digital SEO Marketing Rockhampton - Facebook Ads Lessons to increase your Effect

Digital SEOMarketing Rockhampton is not as simple as constructing a website there are of lots of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I really want to share with you a few lessons that I have learnt about Facebook Ads. Why Facebook ads? Because Social media is useful to Digital SEO Marketing, and because there are plenty of matters about Facebook Ads that I wished I knew when I initially started investing with them. Lesson # 1-- Location, Location, location-- Don't waste your money If you have made a Facebook ad before you would know that you need to select a location. So if you are a local Rockhampton Business then you will want to set the location to Rockhampton. It just works, right? But what most people overlook is that they choose by default the option for "Everyone in this Location". So I wish to reveal to you what that actually means.-- 'everyone in this location...
Post a Comment
Read more