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Digital SEO Marketing Rockhampton - Facebook Ads Lessons to increase your Effect


Digital SEOMarketing Rockhampton is not as simple as constructing a website there are of lots of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I really want to share with you a few lessons that I have learnt about Facebook Ads. Why Facebook ads? Because Social media is useful to Digital SEO Marketing, and because there are plenty of matters about Facebook Ads that I wished I knew when I initially started investing with them.

Lesson # 1-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you need to select a location. So if you are a local Rockhampton Business then you will want to set the location to Rockhampton. It just works, right?

But what most people overlook is that they choose by default the option for "Everyone in this Location".

So I wish to reveal to you what that actually means.-- 'everyone in this location' means every single person in whose Facebook says that they are actually in Rockhampton will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Rockhampton, and even just people visiting.

So depending on your company, you may intend to be targeting people that are visiting or even on holiday in Rockhampton. By selecting the option for this you can make sure you are reaching out to the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So do not forget this option exists, and have a think about what options are likely to assist your business.

Lesson # 2-- Image v Text

This is one thing that I really had to remember when first starting. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to ensure that that you have a nice image in your ad and your font isn't too large.

Something that I typically use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are making use of in the ad.

So be sure to keep this in mind and your ads will have more results, and less automatic rejection by Facebook.

Lesson # 3-- Mobile platforms are key.

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, many Facebook users are young, and younger clients pretty much only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but regardless of whether you are targeting at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this possibility.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means ensure that you look to make sure the ad works for mobile in the preview, and you try out the amount of ads you want aimed totally to 'mobile.

I hope these few suggestions and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing attempts in Rockhampton.


If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Rockhampton on 1300 595 013 or visit, .internetmarketingexpertsRockhampton.com.au.
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