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Digital SEO Marketing-- The Struggle to learn what Google is 'not providing' you.

Digital SEO Marketing is a daunting and complicated area, and some of the ways that makes it even harder is the way that Google is making it tougher to find information. I am not often one to grumble about the way that Google develops-- for the most part they are moving to get the SEO 'game' a more genuine a worth driven sector, but some things are still annoying. So what am I fussing about here? Well let me make an effort and clarify it this way.


Despite how you plan to design your keyword investigation, everything begins with a particular core concept, one that you ought to develop by looking through your metrics and Google Analytics.

The concept is that from this central idea and keyword, you then set up a seed list of terms, expanding through interrelated terms and synonyms of your main concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other considerations.

At one point, Google was content to make all of its searcher keyword data available completely free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has made a decision though that they are going to cut down on the access to the data generated by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this has an effect on an ever increasing amount of data, being upwards of 80 %. This means that the days of straightforward and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will need to invest in a Google AdWords advertising account for you to use Google's proprietary information.


There are a variety of good keyword research tools accessible in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be just one of the simplest ways to learn the real metrics for many industry areas. The main problem that is raised by this is how it influences the small businesses in Rockhampton that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate data and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Rockhampton on1300 595 013 or visit, www.internetmarketingexpertsRockhampton.com.au
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