INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is crucial to everything that you are
planning to do for your business. But the catch for many people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you must understand
each of recent updates so as to be organized the future, and the new changes in
Pidgeon herald some interesting news for local Rockhampton businesses.
Previously we have had Google Panda,
Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it
has actually made a number of rather subtle changes that is very important to
get your head around if you are attempting to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update with this series, and it laid the foundation for what
Google considered becoming a 'good website' and punished those that were not
structured well. Penguin then came on and started attacking all the dodgy sites
that are using underhanded techniques or considering to buy links-- it pushed
again towards websites needing to 'earn' a positon than buy one.
Hummingbird added a new feature to the game
and made us all look to the need for 'responsive design' and recognise the way
that the modern user browses the internet. So this brings us to Pidgeon.
Hopefully, you can see the theme that has been building-- Search Engines reward
those deserving. Pidgeon caries on the tradition, but it takes it even further
and helps the locals too!
Essentially Pidgeon has placed a higher
focus upon the importance of local search results to any search queries. What
does this mean? Well let's consider two companies, one is a small local
Rockhampton business, has been around for decades, and is attempting to
increase their INTERNET MARKETING. The other is a new franchise store from a
company that has 100s of outlets around the country.
Previously, the smaller local Rockhampton
store would be struggling with INTERNET MARKETING because they should match the
budget of the larger company. This meant that many small businesses were just
discontinuing on INTERNET MARKETING or wasting their money and time. With
Pidgeon, a search in Rockhampton, is now most likely to rank a local
Rockhampton business as a high result compared with one with a national office
elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to ensure that you can get the very most from your
business!a
If you really want to drive your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend checking
out Internet Marketing Experts Rockhampton, call 1300 595 013 or visit at
www.internetmarketingexpertsRockhampton.com.au
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