Skip to main content

Digital SEO Marketing Rockhampton - Facebook Ads Lessons to increase your Effect


Digital SEOMarketing Rockhampton is not as simple as constructing a website there are of lots of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I really want to share with you a few lessons that I have learnt about Facebook Ads. Why Facebook ads? Because Social media is useful to Digital SEO Marketing, and because there are plenty of matters about Facebook Ads that I wished I knew when I initially started investing with them.

Lesson # 1-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you need to select a location. So if you are a local Rockhampton Business then you will want to set the location to Rockhampton. It just works, right?

But what most people overlook is that they choose by default the option for "Everyone in this Location".

So I wish to reveal to you what that actually means.-- 'everyone in this location' means every single person in whose Facebook says that they are actually in Rockhampton will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Rockhampton, and even just people visiting.

So depending on your company, you may intend to be targeting people that are visiting or even on holiday in Rockhampton. By selecting the option for this you can make sure you are reaching out to the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So do not forget this option exists, and have a think about what options are likely to assist your business.

Lesson # 2-- Image v Text

This is one thing that I really had to remember when first starting. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to ensure that that you have a nice image in your ad and your font isn't too large.

Something that I typically use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are making use of in the ad.

So be sure to keep this in mind and your ads will have more results, and less automatic rejection by Facebook.

Lesson # 3-- Mobile platforms are key.

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, many Facebook users are young, and younger clients pretty much only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but regardless of whether you are targeting at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this possibility.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means ensure that you look to make sure the ad works for mobile in the preview, and you try out the amount of ads you want aimed totally to 'mobile.

I hope these few suggestions and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing attempts in Rockhampton.


If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Rockhampton on 1300 595 013 or visit, .internetmarketingexpertsRockhampton.com.au.
Labels:

Comments

Post a Comment

Popular posts from this blog

Digital SEO Marketing-- The Struggle to learn what Google is 'not providing' you.

Digital SEO Marketing is a daunting and complicated area, and some of the ways that makes it even harder is the way that Google is making it tougher to find information. I am not often one to grumble about the way that Google develops-- for the most part they are moving to get the SEO 'game' a more genuine a worth driven sector, but some things are still annoying. So what am I fussing about here? Well let me make an effort and clarify it this way. Despite how you plan to design your keyword investigation, everything begins with a particular core concept, one that you ought to develop by looking through your metrics and Google Analytics. The concept is that from this central idea and keyword, you then set up a seed list of terms, expanding through interrelated terms and synonyms of your main concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other considerations. At one point, Google was c...
Post a Comment
Read more

INTERNET MARKETING's Pidgeon carries good news for local Rockhampton businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for many people entering the world of INTERNET MARKETING is that Google keeps making changes, so you must understand each of recent updates so as to be organized the future, and the new changes in Pidgeon herald some interesting news for local Rockhampton businesses. Previously we have had Google Panda, Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it has actually made a number of rather subtle changes that is very important to get your head around if you are attempting to tackle INTERNET MARKETING. So, if you don't already know, Panda was the first major update with this series, and it laid the foundation for what Google considered becoming a 'good website' and punished those that were not structured well. Penguin then came on and started attacking all the dod...
Post a Comment
Read more

Internet Marketing Rockhampton - Your Essential starting resource for your SEO and Marketing Project

Internet Marketing Rockhampton is so critical regardless of whether you are a local business or a large business. And if you have tried your hand at SEO and Marketing, or perhaps if you have no clue where to start then this is a great place to start. Over the past ten years I have invested a ludicrous amount of money and time figuring out the ideal way to have my websites creating income. If I had not had such bad experiences I don't think I would ever been forced into learning this material for myself. So keep in mind, and pay attention to a few of the lessons I have found out so you can get the best start possible, especially if you are a small business owner in Rockhampton, or if you are just beginning with Internet Marketing. 1.) The biggest thing that I would like to demonstrate is that your SEO Campaign will take time and you can not be hesitant. I don't want you to be gambling away your life saving on some passing trend, but rather I would like to try and m...
Post a Comment
Read more